The history of our family dates back more than 70 years in this region, “Il Biellese,” known everywhere as the land of wool. In 1949, the “Jeantet” bakery and pastry shop was founded in Via Italia, the main street in Biella. Some years after, it was turned into a bar with a pastry shop and an ice-cream parlour and was moved to Piazza Vittorio Veneto 16, where it can still be found today. During the last 40 years, we have specialised in coffee roasting and in the production of the original Canestrej and Canestrelli Jeantet.
The energy that represents the heart and soul of our company comes from our love for our customers– we always pay close attention to customer satisfaction by selecting high-quality products as well as reliable suppliers. In our canestrelli and canestrej you will find IGP-certified hazelnuts from Piedmont, chocolate, cocoa butter and true vanilla beans. We dare you to find better products!
We also avoid using vegetable fats and artificial flavours. The products we give to our customers are those we would give to our children, because our customers are like family to us.
Love for our customers is a milestone, which is why our website is a way to stay close to you, wherever you are and while doing whatever you are doing.
You can contact us here online, by telephone or directly in our store in Biella. We guarantee that you will find us ready to spoil you with our selected delicacies.
Love for our customers also means their safety, which is why on our website you will be able to order and pay safely, as we have adopted the latest IT security standards and we are supported by two high-quality providers for credit card payments.
History and Tradition
We have always given importance to traditions and local specialties. When researching on our land, “Il Biellese,” we found a manuscript which meticulously describes the appreciated pastry-making of our region, with specific reference to the quality of Canestrelli, our strong point, which were appreciated and purchased all over the world.
The manuscript dates back to 1805, it’s written in French and can be found in the Royal Library in Turin. Here are a few extracts with reference to products and places in the province of Biella.
The patisserie and the 19th century's recipes
Descriptions and particularities of Biella
The Sanctuary, a stone's throw from Biella
The bread of Cavaglià
Andorno and its liquors
Description of Candelo
(Courtesy of the Italian Ministero dei Beni Culturali e Ambientali. Absolute prohibition to re-publish or copy, even partially, with every means).
